Heart+Mind Strategies Expands to Riyadh

Washington, DC-based research-led consulting firm Heart+Mind Strategies has opened a MENA headquarters in the city of Riyadh, in the Kingdom of Saudi Arabia (KSA).

Launched in 2010 by former Wirthlin Worldwide leaders Dee Allsop, Michael Dabadie, Beth Strackbein Forbes, Jennifer Airey and Jim Hoskins, Heart+Mind uses a scientific approach to uncover how people think, feel and make decisions, and then helps clients apply these insights. Specialisms include strategic communications, public policy, reputation and brand strategy consulting.

In Riyadh, the company's leadership comprises Partners and founders HE Turki Al-Shabanah and Khalid AlYahya; with Founding Partners Airey as MD, and Allsop and Dabadie as co-CEOs. AlYahya and Al-Shabanah will operate out of the Riyadh office, while Airey will lead from Washington, DC.

AlYahya (pictured) comments: 'The opening of the Riyadh office - our first in the Middle East and North Africa region - is a significant milestone for Heart+Mind Strategies, enabling us to bring together decades of deep local knowledge in Saudi Arabia and the overall GCC region, and global experiences in many countries around the world. With our newly launched headquarters in Riyadh, we look forward to ensuring the growth of many brands and organizations in Saudi Arabia and across the region'.

Web site: www.heartandmind.us/mena .