Samba TV Expands in Australia with Three Hires

Cross-screen television insight and analytics provider Samba TV has expanded its Australian operation with the appointment of Tom Parsons as Head of Client & Data Partnerships, Damien Tang as Data Solutions Director, and Simeon Swain as Commercial Lead - Programmatic & Audience.

San Francisco-headquartered Samba TV, which last year filed for an IPO, uses data from social media, connected devices and tens of millions of opt-in smart TV households worldwide, to help clients measure viewing and understand its impact on consumer behaviour. In addition to technology embedded in smart TVs, the firm uses a panel representative of the US population to measure television and digital ad exposure for each household.

Parsons joins from Nielsen's music, video and sports tech company Gracenote, where he latterly served as VP of Sales, overseeing APAC growth and business development. Tang most recently worked at Carsales/Audience360, where he was the Audience & Data Commercialisation Lead, having previously worked in data and measurement positions at Australian media organisations, including Foxtel. Swain's background includes programmatic expertise, and a track record of scaling commercial success from his time at Criteo and AdRoll/NextRoll.

In their new roles, Parsons will oversee commercial partnerships with advertisers, agencies, broadcasters, platforms, publishers, and measurement firms; Tang will lead data integrations, client solutions and oversee operations for Samba TV's programmatic audience offering; and Swain is tasked with managing programmatic sales and driving new commercial opportunities.

The expansion in Australia is part of Samba TV's global growth strategy, and follows news of increased investment in Germany, France, and the UK. Yasmin Sanders, MD of Australia at Samba TV, comments: 'I am thrilled to have Tom, Damien, and Simeon join us during such a pivotal and exciting time for our business. Their combined experience in digital, data, advanced TV, and measurement will be instrumental in taking our success to the next level.'

Web site: www.samba.tv .