MRC Extends CEO George Ivie's Contract to 2027

In New York, the Media Rating Council (MRC) has announced a five-year extension to the contract of Executive Director and CEO George Ivie.

The MRC is a non-profit industry association, established in 1963 and providing industry auditing and accreditation services, encompassing various methods of media-related measurement across digital, out-of-home, print, radio and television, as well as cross-platform products. Ivie (pictured) has nearly 40 years of experience in media research auditing, oversight and consulting. Prior to joining MRC in 2000, he spent sixteen years as a Partner at Ernst & Young, where he served as lead representative and advisor to the MRC, and managed all audits the firm conducted on MRC's behalf.

Ivie's new agreement extends his term through to 2027. Dale Coons, SVP and Media Research Director at Campbell Ewald, and Chairman of the MRC's Board of Directors, comments: 'MRC has flourished over the years of George's leadership. The organization's membership has more than tripled, the number of audits MRC oversees annually has grown more than five-fold and the diversity of measurement areas for which MRC has authored standards and subsequently conducted audits has expanded many times over. Today's MRC is looked to as one of the industry's foremost authorities on measurement issues, which is a testament to George's vision and skill'.

Web site: www.mediaratingcouncil.org .