Similarweb Launches Mobile App Data Module

Israel-based digital market intelligence company Similarweb has launched an App Intelligence module, which combines mobile app data from the firm's partnership with data.ai (previously known as App Annie) with its own desktop and mobile web measurement and engagement metrics.

Similarweb, which also has an office in Sydney, Australia, offers proprietary software for understanding online behavior, analysing traffic and engagement statistics including the behavior of visitors to similar kinds of sites. Its technology aggregates hundreds of sources and applies advanced machine learning to analyse them.

The firm's new offering incorporates mobile app data from recently renamed data.ai to help companies understand their competitive landscape across an entire digital ecosystem. Or Offer (pictured), Similarweb founder and CEO, explains: 'The combined power of seeing how businesses are performing across the mobile and web continuum makes our data offering unique and extremely valuable to large and small brands alike. For the first time, available only from Similarweb, customers can enjoy the perfect marriage of web and app data in a unified interface, ushering in the next generation in digital intelligence'.

Web site: www.similarweb.com .