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Firefish Hires US Head of Quant
Strategic insight consultancy Firefish has appointed former Hall & Partners Rich Fryzel as Head of Quant for its US business, based in its Brooklyn, NY office.
 After a brief stint at Ipsos, Fryzel (pictured) rose through the ranks from Account Executive to Partner during nearly fifteen years at brand research group Hall & Partners, latterly focusing on ensuring quality of work, design and storytelling across integrated studies, while also maintaining teams, leading key accounts, developing new offerings and delivering cross-method project plans. He has a particular passion for custom segmentation and strategic analytics.
Firefish USA President Beth Broughton comments: 'Rich and I share a passion to keep the numbers human so that the stories show through the data. Rich's ability to tell a clear and meaningful story by blending human empathy with data sources, his wide-ranging category expertise, his deep understanding of brand & marketing strategy makes him an incredible addition to the team. We are so glad to have him. I just know our clients are going to love partnering with him on their challenges and looking at quantitative work in a whole new way'.
The group launched as a qual agency in London in 2000, and added quant division TheNumbersLab a decade later. It also boasts a kids and family specialist, the Pineapple Lounge and an in-house insight films specialist, Firefilms. In February, the New York office was strengthened with the appointment of Geri Jacobs as Senior Director.
Web site: www.firefish.us.com .
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