VidMob Launches SaaS Intelligence Creative Solution

In New York, personalized video content creation platform VidMob has launched an SaaS version of its Intelligence Creative platform, helping marketers to optimise their creative with help from its suite of analytics, creative automation, production workflows and creative talent network.

VidMob's solutions, built on proprietary machine learning and integrated with social media platform APIs, allow a network of 'creators' to understand which creative attributes are driving performance, and develop personalised marketing communications. The new Intelligence Creative platform has been developed to inform decisions on creative direction based on what's working rather than on opinions. The solution includes five separate tools: Creative Analytics, Creative Scoring, Creative Automation, Creative Studio and Creative Network.

Craig Peasley (pictured), VP of Product Marketing, comments: 'Creative is the leading driver of ad performance, and our new SaaS offering makes it easy for every marketer to incorporate data and insights into their unique creative process. VidMob shows marketers exactly how to improve creative performance to optimize effectiveness and efficiency while fitting into the way that they operate their creative process'.

Web site: www.vidmob.com .