PRS IN VIVO Hires Global Account Leader in Switzerland

Shopper and product experience consultancy PRS IN VIVO has appointed former Ipsos exec Stephanie Surel as Global Account Leader Switzerland & Market/Business Development, based in the company's Geneva office.

Owned by BVA Group, PRS IN VIVO applies behavioural science to understand shopping behaviour and influence consumer choices. Surel (pictured) joins from office supplies company Lyreco, where she served as Key Account Sales Manager, prior to which she spent nearly a decade at Ipsos, latterly as Senior Client Service Manager. Earlier, she held senior roles at wine producer Gratien & Meyer, adidas, and household panel data supplier Salomon, having begun her career at Nestlé.

In her new role, Surel will focus her consulting on packaging re/design, new product development and shopper research. Commenting on the appointment, Olivier Bardin, Country Manager of Switzerland, said: 'We are thrilled to have Stephanie on board with us - the timing is excellent. Her experience and empathy will be terrific assets to our clients and to our innovative behavior-first organization'.

The firm is online at www.prs-invivo-group.com .