Blis Raises 'Significant' Funds for Expansion

London-based location data ad technology and targeting firm Blis has secured a 'significant' but undisclosed amount of investment from private equity firm LDC, which it will use to grow and expand the business and double its headcount in the next few years.

Blis uses location data to map real-world consumer behaviour, and its Prospect Targeting solution combines behavioural information gathered from movement data with consumer data relating to car and home ownership, household income and lifestyle, as well as demographic and socio-economic factors. In addition, the tool incorporates online behaviour data including from the apps consumers use, what web sites they browse, what games they play, and what times of the day and days of the week they use their devices. Blis' approach provides personalised targeting and performance without relying on personal data, serving up relevant ads to audiences across any channel.

Greg Isbister (pictured), CEO of Blis, comments: 'The investment from LDC marks a hugely exciting moment for Blis. I'm proud of everything we achieved in the past eighteen years, and I'm looking forward to accelerating our growth plans in partnership with LDC. LDC believes in our promise as the audience-first platform that doesn't rely on personal data, and their unparalleled expertise will, undoubtedly, help Blis to continue expanding globally'.

Web site: www.blis.com .