dunnhumby Hires for Tesco Media & Insight Platform

In London, Tesco-owned customer data science specialist dunnhumby has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales for the Tesco Media & Insight Platform.

The platform, which was launched last year, combines Tesco's customer analysis gathered through the supermarket's Clubcard loyalty card and instore insights, with dunnhumby's data science expertise. Tesco Media and Insight can be used to build a profile of a client's best customers, with a range of targeting options; and its measurement tools allow brands to see the return on spend. Users can also conduct evaluation of third-party media campaigns through data matching, inclusive of walled garden platforms.

Gratz (pictured) joins from Bacardi, where she served as Global Media Director, responsible for driving global media strategy and communications planning, and managing global partnerships across the portfolio of brands. Prior to this she worked for Starcom as Global Client Managing Director; and American Express as VP, Marketing, Digital Partnerships & Development; having begun her career at Condé Nast-owned WIRED magazine in New York.

dunnhumby said the appointment reflects the 'enormous growth' in retail media, both for retailers looking to monetise their owned media assets and brands looking for more 'accountable media' to help them get closer to shoppers. Dan Hodgkiss, dunnhumby's MD for Tesco UK, states: 'Stacy is a highly skilled media professional with extensive knowledge of global brands, and she brings a wealth of experience to support our ambitious growth targets for our UK media operations. I'm looking forward to seeing how she takes our strategic media planning and sales in the UK to the next level'.

Web site: www.dunnhumby.com .