Bilendi Opens Amsterdam Office, Launches Dutch Panel

Paris-based MR data and tech firm Bilendi has expanded to the Netherlands with the opening of an office in Amsterdam, appointing Luigi Casula as Country Manager. The company has also created a new Dutch panel with more than 30,000 members.

Bilendi has proprietary panels in thirteen European countries, a network of international partners, and offers scripting, hosting and delivery services, omnibus studies and panel building; tech solutions for digital ad impact measurement; and interactive and mobile solutions. Last year, Bilendi acquired HumanizeeSAS, the company that owns the Discussnow platform; and in November, German sample and panel provider respondi Group.

Casula (pictured) brings more than twenty years' experience in the Dutch tech and digital MR sector, having served in director-level roles at VNU, Truvo, Reed Business and Prospex. CEO and founder Marc Bidou comments: 'This new location in the Netherlands is a perfect illustration of Bilendi's strategy to strengthen our position as a leading player in Europe. This strategy is based on local teams close to our customers, the best panels and technologies'.

Web site : www.bilendi.com .