New Funds for Audio Analyst Veritonic

In New York, audio analytics and research platform Veritonic has raised $7.5m in an add-on Series A round of funding, which it will use to support the hiring of 'top talent', and for further development of its audio insight and measurement capabilities.

Veritonic allows measurement of ads on media including podcast, streaming and radio, as well as competitor comparisons. Powered by 'machine listening and learning', the firm's platform scores and benchmarks audio assets, guiding clients to make decisions that develop relationships with customers. According to the company, its platform enables marketers and others to make the same kind of data-driven decisions about audio creative as they do about other kinds of creative, including targeting, and where and when to advertise.

New funding has been led by Lavrock Ventures, with participation from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners. This follows a 2018 $3.5m seed round, and a 2020 <$3.2m> initial Series A round. Veritonic founder and CEO Scott Simonelli (pictured) comments: 'Our pioneering and independent analytics and measurement platform takes the guesswork out of audio, helping brands invest smarter, optimize their message, and remain top of mind in an increasingly competitive advertising landscape. This investment is testament to our early, potent leadership and innovation in this fast-growing sector.'

Web site: www.veritonic.com .