WPP to Buy Australian MarTech Firm Bower House Digital

Marcoms giant WPP is to acquire Australian marketing tech services agency Bower House Digital, whose services include personalisation, segmentation, and solutions for a single customer view. Terms of the deal were not disclosed.

Melbourne and Sydney-based Bower House Digital builds and deploys digital experiences for clients. The firm provides insights, recommendations, automated reports and visual dashboards relating to the key metrics of client campaigns, then helps adjust copy content, creative and segmentation according to the report findings. It is then able to deliver a tailored experience based on a customer's interactions, intent, behaviour and demographics.

Founded in 2017 by Bryan Dobson and Meg Quinn, the firm employs approximately 80 people across Australia and the Asia Pacific region. Following the buy Bower House Digital will join WPP-owned creative transformation company Ogilvy, helping it to deliver technology-driven marketing solutions for clients.

Andy Main (pictured), Global CEO at Ogilvy, comments: 'Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world's most recognisable brands. We look forward to driving impact and fuelling growth for our clients by scaling Bower House Digital's capabilities at the intersection of creativity, consultancy, production and operational services across our global network'.

Web site: www.wpp.com , www.ogilvy.com , and www.bowerhousedigital.com.au .