BEESY Names David Scowcroft Research Principal

Behavioral science insights agency BEESY Strategy has appointed quant specialist David Scowcroft as Research Principal in Canada, leading client projects and contributing to the firm's strategic growth plans.

Founded in 2018 by former Ipsos Marketing US CEO Elys Roberts, BEESY helps clients in biopharma / healthcare, CPG, financial services and other sectors to understand consumer decision-making. Scowcroft joins after eleven years at Ipsos Healthcare, where he served as SVP responsible for methods and their commercialization. Prior to this he worked for health and wellness insight specialist In-Sync, latterly as Director of the Quantitative Practice; he was VP at Lieberman Research; SRM at Sanofi-Aventis; and VP at Research International; having begun his career at Ipsos Reid, where he helped establish an office in Manhattan.

In a statement, BEESY said: 'David has successfully led several client-focused teams of various sizes over his career and has also worked within advanced analytic functions. He is deeply proficient in more complex research design, analysis and interpretation such as choice modeling, segmentation, multi-agent models, and forecasting'.

Web site: www.beesystrategy.com .