Market Measures Welcomes Back Boon, Hires Two Others

Long-time Market Measures exec Crispin Boon has returned to the Hampshire, UK-based full service insights consultancy as a Director, while Stef Larden joins as Commercial Director and Michael Fine as Board Advisor.

Boon (pictured) returns with 25 years' experience, working across FMCG manufactures, retailers and casual dining brands. Most recently he was Research Director at Walnut Unlimited, focusing on the FMCG sector covering packaging, pricing and range optimization. He began his career at Market Measures, where he worked for fourteen years before joining Maru/edr, where his most recent role was Research Director.

Larden joins from Kantar Worldpanel where she was Business Development Director, responsible for the fashion, entertainment and alcohol New Business teams. Fine has spent more than 30 years advising Boards and investors in the consumer and retail sector, and at Market Measures will help the company plan and execute its next phase of growth.

Commenting on the news, CEO John Gurd said: 'We're thrilled to welcome three such well respected and talented people to Market Measures. All of them add a huge amount of experience and knowhow to our team and we very much look forward to working with them'.

Web site: www.marketmeasures.co.uk .