Attention Specialist Amplified Intelligence Hires CPO

In Australia, omnichannel attention measurement company Amplified Intelligence has appointed Anneliese Urquhart as Chief Product Officer (CPO).

Founded in 2017 by Karen Nelson-Field, the Adelaide-based company offers proprietary technology giving clients insight and tools to measure attention to advertising. Upcoming offerings include campaign optimisation through attentionADJUST, and media trading tech with attentionTRADE, which is currently in closed alpha testing.

Urquhart (pictured) joins after a short period of consultancy with the company in 2020, when she helped kickstart the development of its first product, attentionPLAN. Her background includes serving as Chief Product Officer at Education Horizons, Business Advisor at Deloitte, and Customer Acquisition Director, Global at Xero.

Nelson-Field said: 'I am delighted to have secured Anneliese for the next stage in our company's journey. Her dynamism, collaborative approach and commitment to building high-performing teams fit perfectly with Amplified's culture. Her product track record in emerging environments is enviable. We are on the precipice of creating long-term change in our industry and Anneliese is absolutely the right person to help drive this change'.

Web site: www.amplifiedintelligence.com.au .