Customer Review Platform Okendo Raises $26m

US and Australia-based FMCG customer review platform Okendo has raised $26m in a Series A round of funding which it will use to scale go-to-market activities, accelerate product development, and increase headcount from 80 to more than 130 by the end of the year.

Okendo's platform offers tools to capture and showcase customer-generated content, including product ratings and reviews, photos and videos, and Q&A sessions. The firm uses customer and order data to personalize interactions and ensure the authenticity of reviews, while its analytics tools enable users to track, measure, report on and optimize all aspects of their customer marketing strategy; they can also be used to cross-reference ratings and reviews data, to understand customer feedback across specific segments, product groups and time scales.

New funding was led by Base10 Partners, with participation from Craft Ventures and existing investor Index Ventures, and brings the total capital raised to date to $33.5m. Matthew Goodman, co-founder and CEO of Okendo, says the company is 'on a mission to enable merchants to utilize their customers to grow bigger, faster'. He adds: 'We see a significant opportunity to expand our customer-centric platform to help merchants deepen their customer relationships and engage more intentionally with customers to drive more efficient, scalable growth'.

Web site: www.okendo.io .