EMI Research Launches SQOR Sample Quality Metric

In the US, online sample provider EMI Research Solutions has launched a measure of sample quality called SQOR (Sample Quality Optimization Rating), which combines assessments of pre-study traffic health, in-study participant behavior and post-study data validity consistency.

EMI was launched in 1999, and offers access to a proprietary sample management platform, SWIFT, which link surveys to any partner in its global partner network, to enable clients to access the most appropriate respondents. The new SQOR is used for monitoring and tracking panel partner performance, and as one of the components the firm's specialists use to develop sample blends for clients.

Director of Network Partners & Quality Mary Draper (pictured) says of the launch: 'The goal was to develop a metric that would give us a more comprehensive view of quality across the panel providers in our eco-system. We can track which types of projects met expectations or were problematic, what markets panels have healthier acceptance rates in and what customers have had the most success with SQOR-based strategic sample blends. Armed with this data, we can provide actionable feedback to the supplier on areas that need improvement and explore opportunities for growth'.

Web site: www.emi-rs.com .