Australian Radio Body Fills New Head of Research Role

John Musgrove, currently Head of Insights and Research at broadcaster Southern Cross Austereo (SCA) has been appointed in the new role of Head of Research for industry body Commercial Radio Australia.

Musgrove has headed up research at SCA for eighteen years, prior to which he worked in research at Nielsen Media and in radio sales and general management at local station groups in Brisbane and Adelaide. In his new role he will oversee the development and delivery of industry-wide radio and audio research and monitoring programs, including the new GFK Radio 360 measurement program, and the new research initiative underway with Amplified Intelligence.

He reports directly to CRA CEO Ford Ennals, who comments: 'Listener research and insights are at the heart of the commercial radio and audio business and it's a brilliant coup to have attracted someone with John's stature and experience to the role. John is hugely well respected and liked across the radio industry for his breadth of research experience and knowledge and I know that this appointment will be welcomed by the research and sales team of all the radio groups'.

Musgrove will start in the role on August 8th, and will continue to provide some consulting services for SCA.

Web site: www.commercialradio.com.au .