Vibrant Media Debuts Sell-side Contextual Targeting

US-based ad network and data targeting specialist Vibrant Media has launched a solution through which publishers can offer advanced contextual targeting tied to timely content - such as an event or specific content related to a product that has either a positive or negative tone.

Vibrant Media offers technology to address agencies' and marketers' cookieless targeting needs, through its contextual data and targeting platform, Quintesse. This platform goes beyond static URL-analysis and keyword targeting, by contextualizing the entire page, including dynamic content such as the comment sections at the end of a page.

The firm's new sell-side targeting solution, launched within Quintesse, offers publishers a real-time page categorization service, with each page categorization stored in Google Ad Manager (GAM), and then push contextual inventory. According to the company, the platform's technology provides 'true semantic, sentiment and emotional tone recognition'.

Sebastian Collorafi (pictured), Senior Publisher Solutions Manager (EMEA), comments: 'As demand for contextual solutions continues to grow, it was a natural evolution of our technology to integrate our advanced contextual targeting platform with publishers to help them categorize their content with more granularity to drive results for relevant advertisers.'

Web site: www.vibrantmedia.com .