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IRI and NPD Complete Merger
Consumer data and insights companies IRI and NPD have completed their merger, which brings together a global team to deliver a view of consumer behavior and total retail purchasing and consumption trends. A unified name and brand for the combined company will be announced soon.
 IRI combines purchase, media, causal and loyalty data into its LiquidData tech platform, and its market measurement, supply chain and media optimization solutions, tech platform, retail relationships and data assets serve the CPG industry including grocery, convenience and over-the-counter healthcare categories. NPD offers data, industry expertise and prescriptive analytics to help measure, predict and improve performance across channels including brick-and-mortar, eCommerce and B2B. The firm summarises its wide range of sectors under the headings of general merchandise, including softlines, technology and retail, foodservice and food consumption.
First announced in April, the deal sees former NPD owner Hellman & Friedman (H&F) take a majority stake in IRI, with the latter's two backers maintaining 'significant' minority holdings and Board representation. IRI's former President and CEO Kirk Perry (pictured), who has been named CEO of the combined company, comments: 'Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries. As one company, our world-class team will offer a total store read and greater share of consumer wallets and stomachs. The possibilities for our clients, our people and our company are endless.'
Web sites: www.iriworldwide.com and www.npd.com .
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