Upwave Hires Former Kantar / RealEyes Exec as CRO

Former Kantar and RealEyes exec Joseph Zahtila has joined Upwave (formerly known as Survata) as Chief Revenue Officer (CRO), to lead global sales and customer success.

San Francisco-based Upwave provides marketing measurement technology, tracking and analysing billions of CTV, digital and linear ad impressions every month and combining them with tens of billions of data points fed into it through partner companies. Zahtila (pictured) joins with more than 25 years' experience of senior roles at companies focused on digital media and media measurement. Most recently, he was CEO of emotion analytics specialist RealEyes, prior to which he was SVP, Digital Solutions at Lucid. Earlier he worked for location-based mobile ad targeting platform Qriously, and he spent ten years at cross-media measurement specialist Dynamic Logic (later acquired by Millward Brown), latterly as CRO.

Commenting on the appointment, CEO Chris Kelly said: 'We're thrilled to have Joe join the Upwave team as CRO. He has a stellar background and reputation in the measurement industry, and I'm confident he will help accelerate our strategic vision'.

Web site: www.upwave.com .