Ipsos Expands Strategy3 in Hong Kong

Ipsos Hong Kong has expanded its dedicated insights-based brand and marketing advisory unit Strategy3 with the appointment of Reza Nobar as a Partner.

The unit provides consulting services, which combine management consultancy with research and analytics to help clients define their most relevant, impactful, and differentiated growth strategy. Nobar (pictured) joins with more than 22 years' corporate and advisory experience, particularly in digital transformation, M&A, and business strategy in Asia and Europe - gained from KPMG Advisory, Nestle, Beiersdorf, GSK and most recently AstraZeneca, where he served as Director of Innovation and Business Excellence and a member of the firm's senior management team.

In his new position, Nobar will deliver projects related to corporate strategy, brand and customer/consumer strategy, innovation, trends and foresight. He reports to Annie Chan, MD of Ipsos in Hong Kong, who comments: 'I'm very pleased to have Reza joining our Ipsos Team. I believe our clients will benefit greatly from his substantial commercial and consulting experience.'

Web sites: www.ipsos.com and www.ipsosstrategy3.com .