Accenture to Buy Brand and Experience Agency Romp

Professional services giant Accenture is to acquire Indonesia-based brand and experience agency Romp, for an undisclosed sum.

Founded two years ago in Jakarta by former MullenLowe Indonesia CEO Joseph Tan (pictured), Romp focuses on branding, creative and performance marketing, and says it aims to help clients become experience-led organisations. Romp will become part of Accenture's customer experience and analytics business Song (previously Accenture Interactive), enhancing the latter's ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.

Divyesh Vithlani, Accenture's Senior MD and Southeast Asia Market Unit Lead, says the takeover will support companies looking to use artificial intelligence, data and technology to drive creative content. Thomas Mouritzen, Accenture Song's Southeast Asia Lead, adds: 'Accenture Song's deep understanding of consumers and businesses, combined with Romp's outstanding brand capabilities, will broaden our ability to harness the ongoing technology revolution for consumers and brands. This is a powerful proposition for our clients seeking to win with innovative thinking and connected capabilities in Southeast Asia'.

Web sites: www.accenture.com and www.thisisromp.com .