tvScientific Names First Head of Product

In the US, TV ad tech firm tvScientific has appointed Matthew Koontz as its first Head of Product.

Founded in 2020 by a group which includes Kent Wakeford, the co-founder of ad intelligence specialist Integral Ad Science, tvScientific's self-serve platform combines fully optimized media buying with measurement and attribution. Last year, the firm launched an ad buying, measurement and attribution platform for Connected TV (CTV), offering direct access to more than 90% of CTV publishers, and featuring advanced audience targeting of more than 15,000 unique customer segments.

Koontz (pictured) joins from mobile message marketing solutions provider Attentive Mobile, where he served as Director of Product Management. Prior to this, he ran a product division at video streaming service Hulu as Director of Ad Product Management; was Director of Product Management, TV marketplace at AT&T's ad and analytics business Xandr; and he built and launched Snapchat's ad platform and self-service/programmatic ad buying interface.

In his new role, Koontz will lead the company's Product Development division, and establish and grow tvScientific's Product team. Commenting on the appointment, CPO and co-founder David Koye said: 'As Head of Product, Koontz will lead product development in anticipation of market needs and will ultimately further our mission to enable any business to use TV to reach customers and generate growth through tvScientific's automated self-serve platform.'

Web site: www.tvscientific.com .