GfK Hires MRI-Simmons' Bhaumik for Global Director Role

In New York, GfK has named former MRI-Simmons exec Ishan Bhaumik Global Account Director (GAD) for Amazon and other digital accounts.

Formed in 2019 by GfK MRI and Simmons Research, MRI-Simmons focuses on consumer insights, media profiling and trends analysis. Bhaumik (pictured) joins after serving as Head of Advanced TV/Data Partnerships at MRI-Simmons, closing new data agreements, and renewing existing ones. He previously held senior business development roles at Samba TV, TubeMogul (acquired by Adobe in 2016), and Visible Measures. Additionally, from 2008 to 2011, he was a Sales Specialist at Microsoft, and more recently, he co-founded phone-motion sensor data provider Velocity.

Lydia Irving, GfK's VP of North America Sales and Commercial Strategy Development, comments: 'Ishan brings an almost unbeatable combination of tech and business development experience to a pivotal GAD role here at GfK. He exhibits entrepreneurial spirit and an innate talent for collaboration in everything he does, and he immerses himself completely in clients' important challenges and goals. I know Ishan will make an enormous difference for Amazon and other key clients, helping them find and activate the exact insights they need.'

Web site: www.gfk.com .