Creative Analytics Platform VidMob Raises $110m

In the US, personalized video content creation platform VidMob has raised $110m in a Series D round, which will fund continued investment in sales and marketing, accelerated platform development, and expansion of the firm's global footprint.

VidMob's 'Intelligent Creative' platform unifies data and analytics with creative production, to help brands produce, track, measure, score and optimize the performance of their creative ad assets across all major digital advertising platforms. Its solutions, built on proprietary machine learning and integrated with social media platform APIs, allow a network of 'creators' to understand which creative attributes are driving performance, and develop personalised marketing communications.

New funding was led by Shamrock Capital, with participation from existing investors including ID Fund and Drive by DraftKings, as well as new investors including eGateway and PROOF. Alex Collmer (pictured), CEO and co-founder of VidMob, comments: 'We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful and effective. Their investment is a testament to the quality of VidMob's technology, the positive impact that our customers experience every day, and the opportunity ahead'.

Web site: www.vidmob.com .