the7stars Launches 'Bridge' Data Integration Solution

London-based media agency the7stars has launched a solution called 'Bridge', which promises to bring together UK media, data, and technology partners to help clients 'unlock the potential' of addressable data.

Through an initial partnership with data collaboration platform InfoSum, Bridge will offer advertisers access to a data clean room which enables live connections to media and data owners across the UK. InfoSum will work directly with the7stars to help clients road map and test solutions to find out what technology works best for them.

InfoSum's platform is offered alongside technical expertise from 13minutes, the7stars' ad tech acceleration consultancy, to help clients find out more about their customers and deliver personalised creative within a data secure environment. Bridge will be used alongside the7stars' proprietary audience planning framework, Gravity Planning, to enhance how advertiser segmentations are identified and activated.

Rhys Williams (pictured), Tech & Activation Lead at the7stars, comments: 'We know from our own research that approximately three-quarters of all media bought in the UK is now driven by some form of ad tech. Whilst there have been significant technological developments in media delivery, the same hasn't happened when it comes to media targeting. InfoSum forms an important part of the Bridge solution, allowing advertisers to safely maximise the power of their own first party data to future proof their media for success'.

Web sites: www.the7stars.co.uk and www.infosum.com .