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China Changes for Nielsen Media
Nielsen Media Research has appointed Titan Wang, formerly MD of ACNielsen Taiwan, in the new role of MD for Greater China, effective from January 2005, reflecting a new management structure in the Greater China region, which includes Hong Kong and Taiwan in addition to the People's Republic.
The move is said to reflect a trend among clients to view the Greater China region as one, including 'a particular emphasis on assimilating the Hong Kong and mainland China markets' according to Forrest Didier, Managing Director, Nielsen Media Research, Asia Pacific.Wang's remit will include the rapid expansion of Nielsen's TV audience measurement business in China. He held the MD's position in Taiwan for eight years, and previously served as MD of Bozell Jacob Kenyon & Eckard Advertising Company and played a leading role in the 4As advertising association in Taiwan in 1994-5. The company's web site is at www.nielsenmedia.com
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