Adswerve Buys Metric Partners Consulting

Digital media and analytics consultancy Adswerve has acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services, and says the buy will enhance its analytics, data activation and personalization services.

Headquartered in Denver, Google Marketing and Adobe Solution Partner Adswerve employs more than 200 media and analytics professionals, helping clients connect with customers through data-driven strategies. Metric Partners was founded in 2017 by Mark Stringham and Brett Lamoreaux and provides a range of digital transformation services to enterprise clients. Adswerve says the deal will also augment its global capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Adobe's new Customer Journey Analytics, in addition to Google Analytics and GA4.

Adswerve President and CEO Clint Tasset comments: 'As the analytics landscape continues to evolve, many of our clients want to leverage Google Analytics in tandem with Adobe to add incremental value. Acquiring Metric Partners Consulting gives us the additional expertise to help our clients leverage the power of both the Adobe and Google platforms to drive better media performance'.

Stringham (pictured) says the sale is 'a fantastic opportunity to bring the offering to a wider group of clients and provide even more opportunities for our teams'.

Adswerve, which previously acquired / merged with Analytics Pros in 2018 and LiquidBox in 2021, is online at www.adswerve.com . Metric Partners is online at www.metricpartners.com .