Insights Platform Stratifyd Adds Funds and Leaders

Charlotte, NC-based CX analytics and insights platform Stratifyd has raised $10m in a Series B3 round of funding. The firm recently appointed Eric Healy as CEO and Jake Darley as CFO.

Stratifyd was founded in 2015 and offers Smart AI, an experience and insights platform designed to help time-starved businesses quickly uncover insights and drive value from experience, operational and behavioral data. In 2020 the firm partnered with CXM and insights companyAlida.

The new round was led by Toronto-based investment firm and existing investor Georgian, and will allow Stratifyd to accelerate its product roadmap, hire key personnel and expand its presence in emerging vertical markets.

Healy joins from cybersecurity specialist Aura, and earlier served as CEO of Rosetta, a customer engagement and services firm within Publicis. Darley worked most recently as COO for North American Enterprise Sales within EmployeeXM at Qualtrics; and earlier was Director of Financial Planning & Analysis and Director of Finance at Adobe Workfront,

Simon Chong, co-founder and lead investor at Georgian, comments: 'Stratifyd is at a key phase in the company's growth and bringing in seasoned executives is critical to optimizing vertical expansion, customer satisfaction, and overall scalability. Eric and Jake are proven executives who have shaped growing companies into market leaders'.

The firm is online at www.stratifyd.com .