Vietnam Opening and Senior Hire for Behaviorally

Shopper and digital marketing consultancy Behaviorally has opened an office in Hanoi, Vietnam, and appointed Tomas Emmers there as Vice President.

The firm, which combines a proprietary behavioral framework with insights and category expertise, continues to expand with new offices recently in the US, Switzerland, France, Germany, Australia, The Philippines and Thailand.

Emmers brings more than 37 years of business experience. He joins from GfK where he was Vice President of Strategy Deployment in the APAC region, and earlier worked as VP of Global Marketing Effectiveness in the Amsterdam office. Earlier he worked as Global Head of CMI at Heineken and Global CMI VP Homecare at Unilever; and agency side at Hall and Partners and AC Nielsen Vietnam.

Group President Crispin Beale comments: 'We are truly excited for Tomas to join Behaviorally's growing Asia team. He is passionate about driving business growth and leading teams. With his extensive knowledge and history in the industry, he's going to be an instrumental team player to help us implement our strategic vision in this region as we keep growing to ensure we help our customers with a global network and local mindset and expertise'.

Web site: www.behaviorally.com .