Verve Hires in Manchester, Sydney and London

Culture, community panels and smart digital research specialist Verve has appointed Kylie Fitzpatrick as a Director in its Manchester Hub. Additionally, the company has made hires in Sydney and London, along with six London promotions.

As well as its headquarters in London and offices in Manchester, and Sydney, Australia, the firm operates in Chicago and Iasi, Romania, and has a Centre of Research Excellence (CoRE) in Johannesburg, South Africa. Earlier this month, it launched ignite[at]VERVE, combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework.

Fitzpatrick (pictured) joins with a background in FMCG research, after seven years at InSites Consulting (formerly Join the Dots) as Senior Client Director, delivering shopper, brand and innovation research to clients across Europe. Prior to this she worked at CGA Strategy (now CGA powered by Nielsen IQ), carrying out research globally for major beer, spirits and soft drinks brands.

In the Sydney Hub, Jimena De la Rocha joins as Research Director with twenty years of industry experience, which includes senior roles at Potentiate, Vision Critical and Colmar Brunton; and Vernon Lam joins as Data Analyst after holding the same title at the National Recovery and Resilience Agency. Finally, in London, the firm has hired Ellinor Ottosson as Senior Research Executive after roles at Kantar Public and IFF; and has made six promotions - Chris Whitmore and Euan Williamson to Research Director, Jodie Holland and Hayley Frost to Associate Director, and Clara Boudet and Alice Virgo to Senior Research Executive.

Verve founder and CEO Andrew Cooper comments: 'It is lovely to be welcoming such brilliant people as Kylie, Elli, Jimena and Vern to Verve. They will each become famous within the business for an aspect of our proposition and help us continue to build a global team of diverse skills, capabilities, and passions'.

Web site: www.addverve.com .