Ocurate Launches LTV Lead Scoring System

Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV).

Ocurate uses data and artificial intelligence to predict consumer LTV, helping brands analyze the LTV:CAC ratio (Customer Acquisition Cost). The new Lead Scoring service uses historical data from client companies' CRM; a set of telemetry data from Ocurate's proprietary pixel technology; and its database of individual attitudes, behavior and trends - to identify valuable leads and predict who will spend more. Scores are assigned based on CAC payback potential, as well as predicted buying habits.

CEO and co-founder Tobias Konitzer (pictured) comments: 'It's been challenging to measure customers on more than past purchase behavior. Until now nobody has been grading their target client base on potential purchasing habits and using that information to grant proper retargeting budgets to the most interested audience'.

Web site: www.ocurate.com .