Zappi Customer Transformation Role for Jefferies

Automated insights platform Zappi has hired MRS Board Chair Sinéad Jefferies for a newly created role with a global remit, Senior Vice President of Customer Transformation.

Zappi was launched in 2013 by MESH Planning Partner Stephen Phillips, and quickly spread internationally, expanding its marketplace both with its own tools and those of major agency partners like Millward Brown and Kantar TNS. Jefferies (pictured) joins after running her own training and consulting company, and working as a freelance insight consultant. Earlier she spent more than eight years at Opinion Leader / Chime Insight & Engagement, where she held senior roles including Managing Director. Before this she served as Head of Business Intelligence at the Royal Mail, and Head of Channels Insight & Customer Environment at the Post Office.

In her new position Jefferies will lead Zappi's Customer Transformation team, which helps enterprise customers get more value from the data they collect from the platform. Alongside this, she will continue to serve as the MSR's Chair of Main Board, a post she has held since April this year.

Julio Franco, Zappi's Chief Customer Officer, comments: 'We are laser-focused on making it easy for creators to get better answers using our platform, but that can't come without some behaviour change. Sinéad will play a critical role on this front, helping enterprises unleash the power of our data capabilities to power creators within their organisations with the data they need to inspire and validate their innovation and advertising decisions'.

Web site: www.zappi.io .