Funds for Digital Screen Targeting Firm Displayforce

Hong Kong-based DOOH (digital out-of-home) performance marketing automatization tool Displayforce has raised EUR 500k in a pre-seed round of financing, which it will use to expand further into Europe and enhance its sales and marketing.

Displayforce provides the DOOH industry with solutions for hyper-personalization on digital screens. The firm offers digital signage advertisers real-time analytics, which drive trigger-based marketing messaging, and programmatic ad buying. In addition, the company's retail media concept aims to convert a physical store into a digital channel, using customers' first-party data to run programmatic ads and measure their in-store experience within marketing campaigns. Displayforce then uses the resulting data to produce reports, and provide advertisers with quant metrics such as OTS (opportunity to see), CPM (cost-per-thousand), conversion, number of visitors, cost of each visitor, and other analytics.

Seed funds come from Netherlands-based retail consultant NL Platform, which helps build connections with potential B2B customers on behalf of their active platform partners. NL Platform is the partner of European Marketing Distribution (EMD), the association of independent realtors representing 55,000 points of sale, with a revenue totalling EUR 140bn.

Serge Gale (pictured), CEO and co-founder of Displayforce, comments: 'We are proud to see our technology recognized by this major EU retail ecosystem provider. This funding will power our expansion to new markets within Europe, and enhance sales and marketing'.

Web site: www.displayforce.ai .