PureSpectrum Hires Dynata's Flatow as Strategy Chief

In the US, online sample marketplace PureSpectrum has hired former Dynata and Reimagine exec Jonathan Flatow as its first Chief Strategy Officer, and as Chief Counsel.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Flatow (pictured) joins with more than 25 years' experience in business and legal operations, most recently, he served as SVP of Corporate Development at Dynata, before which, he was Managing Partner of consumer insights portfolio company Reimagine Holdings Group (now owned by Dynata). Earlier, he spent nearly a decade at Greenfield Online, which was later acquired by panels specialist Toluna, where Flatow served as a Special Advisor to the CEO.

In his new role, Flatow is tasked with helping formulate, facilitate, and communicate PureSpectrum's strategic initiatives. McCrary comments: 'Jonathan has demonstrated organic and inorganic growth strategies specific to market research technology. He will be integral to PureSpectrum's significant next steps. I'm thrilled to bring his experience and guidance internally, and his knowledge will only help grow PureSpectrum for our clients and future market research innovation.'

Web site: www.purespectrum.com .