New Development Lead for GfK Consumer Life Study

GfK has transferred Dave Melnick to a newly created role, Commercial Account Development lead for its Consumer Life trends study in North America.

GfK Consumer Life draws on more than 45 years of research - including the Roper Reports study series - to uncover trends shaping consumer preferences and behavior. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing information about all aspects of people's lives - from aspirations to personal values to lifestyle behavior.

Melnick (pictured) joined GfK in 2015, and most recently served as VP, Consulting - GfK Marketing & Consumer Intelligence. Prior to this he was VP of Consumer Insights, CRM and Loyalty Marketing at shoe and handbag retailer Nine West Holdings (formerly The Jones Group), where he also helped develop the Nine Loves Rewards program. Earlier he spent seven years at apparel manufacturer Liz Claiborne, latterly focusing on brand and product position, and customer segmentation, having begun his career at Macys, Brooks Brothers and GAP.

In his new role, Melnick will focus exclusively on bringing Consumer Life syndicated data and reports to prospects in a variety of industries, from FMCG to financial services. Tom Neri, Commercial Director for GfK Marketing & Consumer Intelligence in North America, comments: 'Dave is a strong match for our Consumer Life offerings - an expert in leveraging insights across many industries, and an experienced leader in matching solutions to clients. He will help find new connections between brands and Consumer Life learnings and work closely with the team's insights and trends consultants'.

Web site: www.gfk.com .