The Forge Adds Two Senior Quant Directors

Strategic insight consultancy The Forge, headquartered in London, has appointed Jill Sarsfield and Danielle Todd as Senior Quantitative Directors.

Founded in 2013 by Simon Garnett, Steven Melford, Karl Miley and Ben Glassock, The Forge brings together consumer insight and commercial expertise to develop customer-driven business strategy programmes. Sarsfield joins after senior roles at Razor and FreshMinds (now Decidedly), while continuing to run her own consulting practice; and Todd was previously Head of Client Strategy at Relish Research, where she spent more than seven years.

Both specialise in quantitative research and have been brought in to expand the agency's Demand Spaces and Segmentation offers, as well as bringing a 'quantitative lens' to the company's wider Customer Strategy practice. Commenting on the appointments, Miley said: 'We couldn't be happier to welcome Jill and Danielle on board. They bring a wealth of experience to our Quant practice and we're looking forward to the value they will bring to our ever-growing list of Demand Spaces clients'.

Web site: www.thisistheforge.com .