Krea Re-appoints Mani as Chief Revenue Officer

Indian healthcare and medical fieldwork specialist Krea has re-appointed Sridhar Mani, this time as Chief Revenue Officer, based in the firm's Chennai headquarters.

Krea offers access to online physician panels, and supports clients end-to-end in fieldwork across Asia, with a medical panel that covers KOLs, specialists and hard-to-reach segments. In addition, the company has a specialist qual division called Q Hub.

Mani (pictured) most recently co-founded Worthy Shout Market Research Services, which provided consultancy for panel building, rewards, operations and sales management. Prior to establishing the business in 2019 he worked for Krea as Head of New Initiatives & Qualitative Research, setting up a focus group facility, and was the firm's Head of Operations. Earlier he held senior roles at Speartech Solutions and Dexterity Business Analytics.

In his new role, Mani is tasked with expanding the firm's R&D offer, while focusing on the introduction of innovative services. Commenting on the appointment, Chairman Pravin Shekar said: 'Sridhar's addition will give further impetus to Krea's R&D, strengthen our bonds with medical practitioners, and accumulate deeper insights from the Indian healthcare ecosystem'.

Web site: www.krea.in .