Cision's Streem Adds to Social Media Analysis Tool

Australia-based real-time media monitoring company Streem has enhanced Engage social intelligence tool with the launch of a number of new performance metrics.

Streem was acquired in April this year by global communications intelligence company Cision - but continues to operate as an independent brand under founders Elgar Welch (CEO) and Antoine Sabourin (CTO). The company delivers print, online, TV, radio & social media monitoring, insights and reporting, allowing PR and Corporate Affairs teams to see, stream and analyse millions of news items in real time. Engage is part of its social media intelligence platform Streem Social (illustrated), which also includes Listen and Analyse.

The new additions promise users better understanding and visualization of the audience for their social media content, with up-to-the-minute shareable reports on its performance. Quoted on news site www.mumbrella.com.au , the firm's insights and social lead Lauren Jefferies said of the launch: 'Customer uptake of Streem Social has been strong, and the addition of deeper Engagement tools for performance and audience measurement give comms teams a unified listening, analysis and engagement offering'.

Web site: www.streem.com.au .