Insights Firm Nature Creates Strategy Director Role

Australia-based strategic insights consultancy Nature has hired Aliya Hasan for the newly created role of Strategy Director, based in Melbourne.

The firm, which also has offices in Sydney, offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies. Hasan (pictured) joins with more than twenty years' strategic planning experience, most recently gained at agency The Media Store, where she served as Head of Strategy, working on FMCG, automotive and services brands. During her career, she has also held senior strategy-related roles at Havas, Vizeum, and UM WWUM, and more recently she was MD of House of Brand, delivering business development and leadership across both qual and quant research projects.

In her new role, Hasan is tasked with helping the company's senior leadership team raise its brand strategy offer - from development through to in-market evaluation. Founder and Managing Partner Chris Crook comments: 'Bringing Aliya on board in the newly created role of Strategy Director marks the beginning of a new chapter for Nature. We are so excited to not only have Aliya and her incredible talent, but to further progress our strategic thinking and creative strategy'.

Web site: www.natureresearch.com.au .