DataScalp Company Ranking Service Launched

US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform.

DataScalp's platform enables consumers to report poor industry outcomes, and then aggregates those consumer experiences, giving consumers a voice and tool to learn from others' experiences. The platform continuously captures and refreshes consumer input throughout the day, providing insights about corporate behavior for both consumers and corporations via a simple dashboard.

Consumers can contribute and access crowdsourced performance data about individual companies, and use the aggregate ranking to inform their pre-purchasing decisions. According to the company, organizations such as airlines will make use of the data to optimize services, including maximizing the ROI of seat inventory via dynamic pricing. Other industries scheduled include insurance, healthcare and legal.

Company founder Dwight Harris comments: 'Consumers should be empowered to report the degree of performance of one company versus another, selecting and rewarding good performers versus avoiding and punishing poor performers. Despite the availability of social media listening, surveys, the Better Business Bureau and focus groups, businesses still struggle to understand the voice of the customer. DataScalp solves this issue by providing a revolution in consumer-driven data that provides the highest level of analysis and corporate response.'

Web site: www.datascalp.com .