Extra Series B Funds for Marketing Analytics Firm Keen

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has secured an undisclosed amount of add-on Series B financing, which it will use to further develop its decision optimization engine, rooted in predictive analytics.

Keen's marketing mix solution helps clients make dynamic, data-driven decisions about the most effective marketing investments, by channel, investment level and timing; and assess their financial impact.

New funding comes from the Triangle Tweener Fund, adding to Keen's $11m Series B round of funding in July, and an undisclosed amount of Series A funding in 2019. Greg Dolan (pictured), Keen's co-founder and CEO, comments: 'We're excited to have the Tweener Fund participate in our Series B round with our lead investor, Ballast Point Ventures. The additional capital and guidance from some of the most successful entrepreneurs and investors in the Triangle will most definitely help us to build a company that consistently over performs'.

Web site: www.keends.com .