QuestionPro Buys CX and Journey Mapping Firm

In the US, online survey and research services provider QuestionPro has acquired customer experience, journey mapping and analytics platform provider SuiteCX for an undisclosed sum.

SuiteCX's platform includes support for innovation, brainstorming, 360-degree CX visualization, customization, persona support, collaboration and sharing, diagnostics and storytelling - with users able to access all CX analysis and planning in one place.

The acquisition will now be integrated into QuestionPro's CX group as an operating subsidiary, while maintaining its separate name and brand. According to QuestionPro, the combination creates the first 'full stack customer experience' platform that delivers capabilities across the lifecycle of the customer experience, from journey mapping to voice of the customer programs to surveys, NPS and reputation management. QuestionPro CX President Ken Peterson says the merger will make it easy for CX professionals to not only create that perfect map, but also to then see what is actually happening in practice - and they will also get the insights and tools to make necessary changes.

Valerie Peck (pictured), founder and CEO of Suite CX, adds: 'Because we're going to be able to take actual voice of the customer along with NPS and sentiment data and overlay it with precisely where the customer is in their overall life cycle or journey, we can help give CX professionals much deeper, more informed data about what's working and what's not in the CX journey'.

Web sites: www.questionpro.com and www.suitecx360.com .