On Device Hires for MENA Expansion

Brand measurement firm On Device Research has appointed Syutra Permatasari as Account Director for Dubai and the MENA region, charged with growing its advertising effectiveness solutions and other offers in UAE and beyond.

Permatasari (pictured) brings more than a dozen years of commercial market research experience, both qual and quant, in areas including U&A, shopper, innovation, brand health tracking, POS data management & social research. She joins from Nielsen where she worked for eight years, most recently as Global Media Analytics Lead in the MENA region, and before this as Senior Manager, Regional Manager and Senior Researcher. Earlier she worked at Kantar in Indonesia.

She reports directly to Michael Ward, Managing Director of the APAC and MENA regions, who comments: 'It's great to have Syutra join us as we continue to grow the company's international footprint. She joins an expanding international team and will allow On Device Research further exposure across key territories where our research products can continue to offer clients innovative and technically advanced solutions in the media research space'.

The company has offices in London, Dubai & Singapore and is online at www.ondeviceresearch.com .