RealityMine and Qrious in Mobile Behavioural Data Deal

Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies.

RealityMine offers digital behaviour data collection technology for license, while recently launched Qrious Insight, whose founders previously held senior roles at Dynata (formerly Research Now / SSI), Nielsen, Kantar and Embee Mobile, analyses mobile audience behaviour through a mobile panel.

Through the deal, clients can access global panel building and management services for both short-term and long-term continuous measurement panels. The partnership will enable clients to integrate consumers' digital behaviour data into their research and marketing activities, and to expand their proprietary data assets to support their customer, marketing and product development strategies. Users will be able to observe competitor customer behaviour, analyse online and off-line purchase activity, and conduct research based on observed panellist behaviour.

Chris Havemann, CEO of RealityMine, says the partnership will allow many more organisations to understand the mobile connected consumer. Andrew Moffatt, CEO of Qrious Insight, adds: 'When choosing a technology partner to enable us to integrate behavioural data into our product suite, RealityMine was the standout choice. We look forward to working together to support clients globally'.

Web sites: www.realitymine.com and www.qriousinsight.com .