Launch and Funds for Publisher Intell Firm Spiny

Digital publishing execs Nana B. Nyantekyi, Shannon Terry and Andrew Johnson have launched Spiny.ai - a content analytics, publisher intelligence and ad revenue generation business. The launch has been supported by a $2.5m venture capital funding round.

CEO Nyantekyi (pictured) previously served as Business Intelligence Analyst at CBS Interactive, and Head Of Business Intelligence at college sports news and recruiting site 247Sports, which Terry founded and where Johnson worked as CFO. Their new London and US-based business uses artificial intelligence and advanced analytics to provide publishers with a single platform through which to understand their audience, define their content strategy, manage editorial teams, and optimize revenue growth. Additionally, Spiny offers a programmatic advertising solution called BidRoll, which allows digital publishers to better monetize their content, with minimal ad operations resources required.

To support its launch, Spiny has raised $2.5m in venture capital from Nashville Capital Network (NCN) and others, which the new company will use to grow its team and build out product features, such as subscription analytics and multimedia tools.

Nyantekyi comments: 'The current tools on the market primarily focus on content and editorial analytics. We felt there was a need to develop a product that ties together all the core pillars of digital publishing - audience, editorial and revenue. Now with Spiny, digital publishers have a tool that provides a full 360-degree view of what a publisher needs to grow sustainably, maximize revenue and make effective real-time decisions'.

Web site: www.spiny.ai .