Ipsos Hires Director for New Strategy and Advisory Arm

In the UK, Ipsos has appointed Nathan Bransden as Director of Strategy and Advisory, a new policy consultancy within the group's Public Affairs division.

The new team comprises former senior civil servants, academics, evaluators, economists and policy analysts, who collaborate with clients to understand and prioritise strategic policy risks and opportunities, generate ideas based on evidence and policy analysis, develop new strategies and frameworks, and design and test specific policy interventions.

Bransden (pictured) joins after a stint at organisational health consultancy Q5 Partners, where he served as Principal Consultant. Before this he worked for the UK Health Security Agency as Deputy Director, Health Equity Policy, and he was Head / Deputy Director of Trade Policy Strategy at the Department for International Trade. During his career, Bransden has advised ministers and senior officials on high profile government strategies, and worked with a range of public and private sector clients to help them transform their organisations.

Michael Lawrie, Ipsos Public Affairs Head of Strategy and Advisory, comments: 'This new service is central to the future of our business. We will benefit from Nathan's ideas, work in government, and experience in consultancy, as we bring Ipsos' insights, approaches and ideas to clients in a new way'.

Web site: www.ipsos.com .