Pureprofile Promotes and Hires for Senior Team

Australia-based consumer data company Pureprofile has promoted Anna Meiler to the newly created role of Managing Director, APAC Data & Insights, while former Dynata exec Martin Tomlinson joins as Country Manager for New Zealand.

Headquartered in Surry Hills, New South Wales, Pureprofile comprises one division focusing on digital advertising, and another (Research) providing in-depth insights into human behaviour, including ResTech and SaaS solutions. The firm also builds in-depth profiles of consumers via proprietary and partner panels.

Meiler joined in 2019 as Head of Sales & Marketing, having spent the previous five years at Mintel, latterly as Country Manager, ANZ - and before this she was an Account Director at Toluna. In her new position she will take on additional responsibility for operations management and sales, leading the company's Data and Insights business across the Asia Pacific region. Tomlinson, who has more than two decades of industry experience, was most recently VP of the Market Research Society of Singapore. Before this he served as Regional MD at On Device Research, having spent the previous five years at Research Now (now Dynata), where as Client Development Director for Asia he was responsible for working with country managers across the region to increase market share. Earlier in his career, Tomlinson founded his own marketing consultancy, Mobicom.

Meiler comments: 'I am honoured to be stepping into this role and progressing my journey with Pureprofile. We are also delighted to have Martin join the team. As Country Manager New Zealand, he is uniquely positioned to capitalise on the expansive growth of the New Zealand research industry, as more New Zealand businesses expand into Australia and Asia'.

Web site: www.pureprofile.com .