PeopleMetrics Buys MR Consultancy The Melior Group

In the US, customer and employee engagement specialist PeopleMetrics has acquired market research consultancy The Melior Group for an undisclosed sum.

Founded by Linda McAleer (pictured) in 1982, Philadelphia-based Melior provides qual and quant research-based consulting to organizations in the healthcare, higher education, financial services, non-profit and travel & leisure sectors.

As part of the deal, The Melior Group will operate under the PeopleMetrics brand from next year, and all team members have joined PeopleMetrics, whose Voice of Customer (VoC) and MR services are used by companies across the life sciences, insurance, banking, and hospitality sectors.

Sean McDade, founder and CEO of PeopleMetrics, comments: 'In a world where data is abundant and making sense of that data is often lacking, the Melior team fills that void. Their unique ability will help both our customer experience and market research clients. And as we continue to see the merging of CX and market research needs, Melior's strategic insights will become even more important to all our clients'.

Web sites: www.peoplemetrics.com and www.meliorgroup.com .